It also has customers in Orlando and Palm Beach County. The 30-employee firm has clients in Hillsborough, Lee, Manatee and Sarasota counties and the surrounding areas. He seeks to turn RSS into a statewide, and even Southeast, security and property protection conglomerate. Now Paley aims to shift into fast-growth mode. The company, which offers everything from video surveillance to home alarm systems, is currently split about 55% commercial, and 45% residential. He's already shifted the business model of the firm once, soon after he founded it, from commercial security to a mix of homes and businesses. Paley's mind is likewise wide open about the possibilities of Rapid Security Solutions. PITCHPERFECT MARATHON TRIALThat set in motion the formation of a side business, Trial Assist, to work with those unique clients. A short time later the state attorney's office, working a case in Sarasota of two murdered British tourists, asked Paley to examine a particular part of video evidence. But he told both attorneys that it could, and would, if it came ever came up. His firm didn't do video analysis work like that at the time. So after the trial Paley spoke with both the prosecutors and defense attorneys about his company, Sarasota-based Rapid Security Solutions. Taking in the trial in a Sarasota County courtroom, Paley noticed the prosecutors used sub-par video technology to display evidence. One example stems from a few years ago, when Paley, who founded a commercial and residential security firm in 2007, was selected for a jury in a murder trial. The business lesson to always keep an open mind about where the next client will come from is an anthem for Steve Paley's entrepreneurial approach.
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